Mobile
WorldCapital
Barcelona
Brand
Guidelines
©2024

Follow the link to the right to download our symbol for print or digital applications

Symbol

Overview

Our symbol stands as a potent tool adaptable across diverse platforms. In this context, our emblem is in a perpetual state of motion and evolution, rendering it effortlessly recognisable within the realm of Mobile World Capital.

Symbol

Symbol with Type

Our symbol can be combined with text to emphasise a short title or CTA whenever required.

Symbol

Animation

The following is a comprehensive library of symbol animations, encompassing a spectrum of styles—from energetic and dynamic movements to subtle transitions—designed to cater to a variety of scenarios.

Shrink
Bridge
Spin
Bounce
Audio Wave
Load

Symbol

Expressive “o”

Within typography we can use the symbol to replace the letter “o” in a playful and dynamic manner. This should be used within a select amount of words when trying to make an impact.

Just right
Too loose
Too tight

Symbol

Lens of our World

The extended symbol serves as a dynamic vessel for images and video footage, enabling a captivating zoom into the lens of our world. We can use this with our animated footage or imagery.

Place subject in the centre of the large circle.
Do not crop out the subject.
Ensure there is a clear focal subject to effectively convey a narrative.
Avoid utilizing ambiguous images lacking a clear focal point.
The subject should be depicted at a substantial scale.
The subject should not appear in small scale.
The subject should be proportionate in relation to the large circle.
The subject should not completely fill the circle - allowing some white space to frame the subject.