The images included in this brandbook are for illustrative purposes only and are not intended for commercial use
Imagery
Speaker
Imagery should be a direct representation of our brand — ambitious, digital and human. It is important that the subjects appear natural, minimising strong photographic effects or stylising. Where possible utilise the brand colours within imagery.
Imagery
Venue
Photographs of the venue preserve the ambiance, decor and setup, providing a visual record of how the event was staged. Wide camera angle shots can be used to showcase the entire venue.
Imagery
In-action
In-action shots capture genuine moments of interaction, emotion and engagement among attendees. Use fast shutter speeds and continuous shooting to capture a series of shots in quick succession.
Imagery
Editorial
An editorial photoshoot holds value for crafting promotional material and creating bespoke content. This is an opportunity to leverage studio lighting and clean backgrounds, thereby producing branded imagery that is both striking and impactful.
Imagery
Colours
The imagery should exhibit consistency with the colours employed in the graphic composition. Please be attentive to any accent colours present in the imagery that align with the brand's core colour palette.
Imagery
Don’ts
Leading should be optically adjusted to appear visually uniform.
